One of the core values behind the specialty coffee industry is the respect we give to the origin of each coffee, perceivable through its flavors. It also implies that the quality of the final product - roasted coffee - significantly depends on the quality of the main ingredient - green coffee, and as roasters, we believe that our role is making those desirable flavors extractable, without introducing any unwanted roast defects. Roasters do so by applying roasting knowledge and experience acquired from dealing with multiple different coffees, from different regions with different attributes.